AGENCY SERVICES


Direct Mail

Direct mail remains alive and well in today’s multi-channel world, and for many of our clients, it is still the primary channel for donor involvement. With over 30 years in the direct mail industry, our experience and history have made us experts in determining what works and what will make an organization’s program the most successful.

From mail plan creation to package design, testing, and production, to a thorough analysis of results, we provide our clients with sound strategy and cost-effective recommendations. Our proprietary campaign management system, Agency Plus™, improves proficiency and efficiency, manages mail plans and pricing schedules, and enables management of contract and gang-run printing opportunities to ensure our clients receive the best pricing possible.


Digital Media

Nonprofit organizations are earning more fundraising revenue online than ever before, and donors are interacting, engaging, and donating online with higher average gifts than other channels. Digital media often supports other direct response channels, namely direct mail, and many new donors who are acquired online subsequently give through additional channels. With over 15 years of online experience in digital media, our time-tested fundraising strategies and creative skills are integrated across all technologies, seamlessly, transparently, and cost-effectively. We provide real-time reporting and optimization, which allow us to better identify new opportunities for donor involvement and expand the demographic reach for our clients.

Our online services include:

• Creating a multichannel, integrated fundraising plan
• Designing creative art and engaging copy for messages
• Composing, testing, and launching email appeals and online campaigns
• Producing video and digital advertising campaigns
• Using digital acquisition to continually grow an email file
• Using comprehensive digital analytics to understand and improve online performance
• Managing Google Grants and search engine marketing (SEM)
• Conducting website and social media audits and strategy sessions