Author: Laura Hunt

An opportunity in PSAs by Laura Hunt, President, 1st Degree Janet Tonner, president of Donor Direct TV, has written about the increased-viewership-plus-decreased-cost-plus increased-effectiveness opportunity in DRTV. Nick has detailed the same alignment for digital advertising. Now it’s time for the same review of PSAs and earned media. A sampling of eight 1st DegreeSM clients, powered...

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