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Bring balance to your fundraising Right now, the NFL has a wonderful example of a somewhat esoteric topic: The Raiders have more yards per pass than the Panthers The Raiders have more yards per run than the Panthers The Raiders have fewer yards per play than the Panthers How can this be, you say?  After...
A windfall for your donors and you A recent Chronicle of Philanthropy study of 118 large charities (that make up 10% of total US giving) found these charities had, on average, a 41% increase in revenues year over year in the second quarter.  More than half (55 of 94) reported significant increases in small gifts....
Raising more money and empathy at the intersections of identity Recently, TNPA and we talked about how people are more likely to care about and donate to their in-groups, whether that’s fans of the same soccer team or, more perniciously, possessing the same skin color.  Solutions included not labeling in-group/out-group status, asking people to imagine...
The coming democratization of donor-advised funds by Angel Shi, Strategy Consultant Earlier this year, donor-advised funds (DAFs) were making headlines for exceeding year-to-date donations by a vast amount, thanks to the collective responses of donors to the COVID-19 crisis. With the current pandemic situation and the substantial increase in available funds, it is more important...
How these MAXI Award winners did it The DMAW has presented its 2020 MAXI Awards.  We wanted to congratulate some of the winning organizations Moore companies have had the pleasure of serving and offer some thoughts on why these were winning campaigns. Gold winners Daughters of the American Revolution: Commemorative Scarf Campaign “Daughters of the...
The difference between voting and being a voter It’s the difference between an act and an identity.  True, there are some acts that, once done, define your identity — eat one baby and don’t be surprised when people call you a baby eater for the rest of your days. But if a parent tells their...
Breaking into your donors’ piggy banks Australia has minted the first-ever Donation Dollar (above).  While the dollar can be spent however the recipient wants, the goal of the campaign is to highlight that it can be donated to charity.  It’s an experiment we’ll be watching with interest; if it raises charitable giving to top of...
Awareness: the rising tide that lifts all boats There’s a concern among some that the more ubiquitous your cause, the more people think it’s already solved, or that someone else will solve it.  These folks will talk do you about donor fatigue, resting your file, or sticking to certain times of year to make your...
In defense of boring Quibi is dead. For those who think Quibi is the result of me falling asleep on my keyboard, it was actually a short-form video app (named from Quick Bites) pioneered by Jeffrey Katzenberg and Meg Whitman.  It launched in April and had problems from the get-go: 92% of users who took...
The missed opportunity of digital printing Before Amazon’s mail catalog arrived at our house, I’d already seen the social posts: “isn’t it so great that a company nearly synonymous with buying things online embracing the mail!?”  And it is — it’s a reminder that channels ebb and flow in popularity, but popularity and effectiveness rarely...

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