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Fundraising growth in an increasingly crowded marketplace Guest post by Alan Clayton, Philanthropy and Fundraising North America (PFNA) In all wealthy countries, non-profit fundraising is becoming increasingly crowded.  When we study fundraised income across these markets, we see many organizations which have stalled in fundraising growth or even slipped into decline.  We also see some...
Attracting donors in 140 characters or fewer By Margaret Chialastri, Vice President, Digital Services, Barton Cotton Fundraising As a fundraiser, Twitter is probably not the first social media platform you’d think of to attract donors.  Globally, it ranks 15th in daily active users, behind the likes of Facebook, YouTube, Instagram, TikTok, Reddit, and Pinterest. The...
2 TXT OR NT 2 TXT? Text messaging is a growing field for nonprofit communications.  M+R Benchmarks found that last year text messaging audiences grew by 26%, while email lists shrunk by 2%.  Metrics are also strong with a 4.2% click-through rate for fundraising messages (with .56% for fundraising emails). On the flip side, it’s...
What’s needed most is marketed least The above graph comes from Merkle’s Customer Engagement Report: COVID-19 Special Edition.  It shows that every measured sector increased marketing spend in the second quarter during the pandemic… except nonprofits. The increase in other sectors makes sense.  Health insurers were talking to people without insurance due to job loss. ...
This is not sponsored content The article title on Charity Navigator’s blog is bold enough: “The Death of Conventional Fundraising.”  Well, I’m on record saying that any article proclaiming the Death of X is going to be overblown.  But let’s see: maybe they have some compelling evidence. When you read the post, however, not only...
Five updates for an ever-changing time It’s time for an update speed round to catch you up on our unique times… 1. It wasn’t the end of the world for mail fundraising.  In March, we talked about how direct marketing generally survives even in negative economic conditions.  We now have more than a quarter of...
Read this blog post for less than the cost of your Starbucks coffee Support the Winter is Coming fund with a silver stag a month — less than the price of your Starbucks! OK, you got me.  This blog post is free. But it’s a phrase you do see fairly often.  In fact, it had...
The next next best thing to being there “You had to be there.”  It’s a cliché because it’s true: there is no real substitute for going and doing a thing. For nonprofit, this influences our donors’ giving decisions.  People who have seen your mission work are more likely to give and more likely to retain....
Will the 2020 presidential campaign impact charitable giving? No. But I’m guessing your board or boss want a bit more rationale than that, so let’s dive in. First, political contributions from individuals isn’t all that big.  Politico estimates that in the 2020 cycle in total, $6.7 billion will be spent on media (with $2.2 billion...
Creative in the time of COVID-19 Our latest webinar, Alone & Together: Breakthrough Creative in Troubling Times, is now available for view on YouTube. Today, we will be doing a breakdown of some of the case studies covered in this webinar as a supplement to the video. Responding in Real Time — Durham Rescue Mission...

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