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What business are we in? If you’ve ever watched your local PBS station, you probably also recognize the call letters WGBH.  This is Boston’s PBS member station and it’s been responsible for NOVA, Frontline, The French Chef, This Old House, Masterpiece, Antiques Roadshow, and more.  The GBH stands for Great Blue Hill, the highest point...
Finding your right hype person Google is disrupting education and the workforce.  It’s launching online courses that lead to certificates that it will treat as the equivalent of four-year college degrees.  Except that these certificates cost about six months and $300. For employers, the college degree often acts as an external validator.  If you can’t...
Everything old is new again: the humble petition by Meg Dawes, VP, Integrated Marketing, CDR Fundraising Group The staple of many an advocacy organization’s mail tactics is the request to mail back a petition or survey.  So mail petitions work for advocacy organizations.  But I’m here to tell you petitions work for non-advocacy organizations and...
I would gladly pay you Tuesday for a warm feeling today Are you ready to increase your monthly donations?  Can you wait until two months from now? It turns out that may be all it takes to dramatically increase your monthly giving upgrades. The study comes to use from the Swedish charity Diakonia.  They took...
Tearing down the profanely sacred Perhaps as a direct marketing fundraiser, you’ve had the joy of trying to convince the person in charge of events to allow you to talk to “their donors.”  If your experience was like mine, the negotiations involved blackout dates where you couldn’t communicate with those donors and them having access...
Fundraising growth in an increasingly crowded marketplace Guest post by Alan Clayton, Philanthropy and Fundraising North America (PFNA) In all wealthy countries, non-profit fundraising is becoming increasingly crowded.  When we study fundraised income across these markets, we see many organizations which have stalled in fundraising growth or even slipped into decline.  We also see some...
Attracting donors in 140 characters or fewer By Margaret Chialastri, Vice President, Digital Services, Barton Cotton Fundraising As a fundraiser, Twitter is probably not the first social media platform you’d think of to attract donors.  Globally, it ranks 15th in daily active users, behind the likes of Facebook, YouTube, Instagram, TikTok, Reddit, and Pinterest. The...
2 TXT OR NT 2 TXT? Text messaging is a growing field for nonprofit communications.  M+R Benchmarks found that last year text messaging audiences grew by 26%, while email lists shrunk by 2%.  Metrics are also strong with a 4.2% click-through rate for fundraising messages (with .56% for fundraising emails). On the flip side, it’s...
What’s needed most is marketed least The above graph comes from Merkle’s Customer Engagement Report: COVID-19 Special Edition.  It shows that every measured sector increased marketing spend in the second quarter during the pandemic… except nonprofits. The increase in other sectors makes sense.  Health insurers were talking to people without insurance due to job loss. ...
This is not sponsored content The article title on Charity Navigator’s blog is bold enough: “The Death of Conventional Fundraising.”  Well, I’m on record saying that any article proclaiming the Death of X is going to be overblown.  But let’s see: maybe they have some compelling evidence. When you read the post, however, not only...

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