Global Media brings together the very best in data-driven media strategy for direct mail, digital and television. Powered by the intelligence of SimioCloud, highly experienced buyers and data comprised of results from millions of placements, we develop integrated media strategies that deliver ROI. Moreover, we provide an omnichannel view of your media strategy, spend and results giving you insight on where best to invest your media dollars across platforms. We can handle all aspects of your integrated direct response television programming, including creative development, launch, analysis, ongoing day-to-day management and reporting. We can also optimize call centers and digital platforms, establish acknowledgment and premium fulfillment processes, improve data flow, and more.
Your message will go out through mail, digital, and DRTV through:
– Direct Donor TV: DDTV is the foremost media buying architect for leading brands in the nonprofit industry. We use a proprietary database that aligns your mission with target demographics through strategic media buying. Advanced cross-channel attribution analysis further quantifies purchasing performance so you know what your DRTV is driving.
– Moore Digital: Combining the best digital minds from across the Moore enterprise to acquire and retain donors with social, display, search engine, and content marketing strategies.
– National Fundraising Lists: In the mail, NFL delivers forward-thinking, data-driven strategies that effectively identify your best audience, increase your response rates, and maximize your investment.