News

Moore Names Andrew Olsen as President of ResourceOne Fundraising Group

WASHINGTON, Oct. 14, 2020  — Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Andrew Olsen, CFRE as president of ResourceOne Fundraising Group. Olsen joins the company as current president Bryan Lank transitions to a new position as chief business development officer at Moore.

Bringing more than 20 years of fundraising experience to the role, Olsen is known for his energetic style as a driving force behind growing brand awareness and increasing market share for his clients. He has helped more than 500 nonprofits and political organizations raise more than $350 million to change and save lives.

Prior to joining ResourceOne Fundraising, Olsen held senior-level positions at Newport ONE, Russ Reid and Strategic Fundraising. He has led fundraising efforts for some of the largest and most successful nonprofits, including CARE USA, Save the Children, The Salvation Army, Best Friends Animal Society, Special Olympics, Christian Broadcasting Network, St. Joseph’s Indian School, International Fellowship of Christians and Jews, Catholic Charities and Christian Research Institute in addition to hundreds of local rescue missions and more than 70 food banks across the U.S. and Canada.

“Andrew is well known for his leadership in the nonprofit sector and advancing the fundraising efforts for many of the country’s top charities. He has held the same responsibilities as our clients, which makes him an invaluable resource for them and addition to ResourceOne Fundraising,” said Gretchen Littlefield, chief executive officer of Moore. “He will thrive in our consultative approach of working with clients and help them navigate the cross-channel marketing and fundraising decisions to engage donors.”

Olsen is the author of No. 1 best-selling book “101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them”, co-author of “Rainmaking: The Fundraiser’s Guide to Landing Big Gifts”, and host of top-ranked “The Rainmaker Fundraising Podcast.” As a well-recognized leader in the field, Andrew is frequently sought after to speak at events and conferences across the nonprofit sector.

“I’m excited to join ResourceOne Fundraising as part of the best marketing, fundraising, analytic and data strategy team in the industry to serve great clients like AmVets, St. Joseph’s Indian School, Ducks Unlimited, St. Labre’s Indian School, Volunteers of America, and rescue missions and sheriffs associations across the country,” said Olsen.  “When the level of talent Moore has assembled is combined with the data insights and production capabilities of the enterprise, the results for our clients are unmatched.”

About ResourceOne Fundraising Group
ResourceOne Fundraising Group, a Moore company, designs and implements direct marketing solutions. The company provides innovative multi-channel marketing solutions proven to increase response rates and cultivate lasting relationships. ResourceOne Fundraising is dedicated to providing an outsourcing solution that exceeds client expectations by focusing on data-driven results.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Moore announces Bryan Lank appointed as chief business development officer

WASHINGTON, Oct. 14, 2020 — Moore, a leading provider of performance-driven marketing solutions, announces the expansion of its leadership team with the promotion of Bryan Lank to chief business development officer. Lank has led winning sales and customer-focused teams serving the nonprofit community for more than 30 years, including the last 17 years as part of Moore.

Prior to taking the position, Lank was president of ResourceOne Fundraising Group, a Moore company and full-service direct marketing agency. During his tenure ResourceOne Fundraising has grown to be one of the most successful direct marketing firms in the nonprofit industry with clients such as AMVETS, St. Joseph’s Indian School, Ducks Unlimited, St. Labre Indian School, Volunteers of America as well as rescue missions and sheriffs’ associations across the country.

In this newly created role, Lank will work to bring enterprise solutions to current Moore clients and new nonprofit, association and government clients. Lank will work across all Moore business units to accelerate company and client growth through his profound understanding of the direct marketing landscape and customer experience.

“We are excited to have Bryan in this position,” said Gretchen Littlefield, chief executive officer of Moore. “Bryan is a strategic, driven and transformative sales leader with proven experience in developing direct marketing programs for clients that engage donors, grow revenue and build brand loyalty.”

An entrepreneur by nature, Lank launched two previous agencies, Reliance Direct Marketing and Peerless Direct Marketing, which is best known for creating and operating the Christmas experience events at Marriott’s Gaylord properties each year.

“I am very excited to be working alongside some of the greatest direct marketing talent in the business today,” said Lank. “Together we share our determination for client success by designing winning solutions that are based on the most advanced data insights and analysis available in the industry.”

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Edge Direct, a Moore company, receives four 2020 MAXI Awards

Baltimore, MD (October 14, 2020) — Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Shriners Hospitals for Children® Giving Tuesday Multi-Channel Digital Campaign
  • National World War II Museum Flame of Freedom Appeal
  • Commemorative Air Force® Year End Personalized Labels and Aircraft Cards Appeal
  • Daughters of the American Revolution Commemorative Scarf Campaign

“Thank you to the DMAW for the incredible recognition of our work,” said Kathy Calta, president of Edge Direct. “The MAXI Awards are a great opportunity to celebrate our talented team, but more importantly what we have accomplished for our amazing clients.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics, and campaigns. Edge will be among the winners honored at the 2020 Virtual MAXI Awards on Thursday, November 5, 2020, 5:30 – 6:30 p.m.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to thank the DMAW for giving the industry the opportunity to showcase talent and for winners like Edge Direct to be recognized for results achieved through strategy and data-driven marketing practices.”

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels, is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to help our clients inspire, engage, and grow donor support to maximize long-term donor value.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


SimioCloud launches next-generation cooperative database designed specifically for nonprofit fundraising

Cloud-based, SimioAudience provides nonprofits with new acquisition audiences unavailable through current co-ops

WASHINGTON (Sept. 29, 2020)SimioCloud, a Moore company, announces the launch of SimioAudience, a next-generation cooperative database designed specifically for nonprofit fundraising. Combining uniquely sourced transactional and consumer data on more than 250 million U.S. adults, SimioAudience delivers accurate, real-time insights on nonprofit prospects.

Unlike traditional co-ops, SimioAudience can identify new audiences through integration of billions of data points from donor transactions, first-party online surveys, lifestyle data, demographics, consumer purchases and identity data into one seamless database. Cloud-based, SimioAudience connects directly with a nonprofit’s existing systems and provides an integrated picture of a nonprofit’s donors across all internal files through its unique identity resolution process. Then, using the latest machine learning techniques and state-of-the-art algorithms, SimioAudience’s predictive capabilities help nonprofits identify new donors based on a deeper understanding of the prospect and their motivations to support a nonprofit mission. All this comes together to make a co-op that goes deeper, learns more, and reacts faster to drive better results. 

“As the nonprofit industry continues to grow, the need for new donors has never been greater,” said Gretchen Littlefield, chief executive officer of Moore. “SimioAudience identifies new and emerging donors using cloud-based processing, transactional data and machine learning technologies unlike any other data source. It’s truly the next generation co-op.”

SimioAudience is one of several data products available through SimioCloud, Moore’s nonprofit marketing platform. It joins:

  • SimioJourney, which identifies both the hidden gems in a file who are likely to become mid-level, major, monthly, or planned giving donors and the donors who need a boost to re-engage with the organization.
  • SimioEnhance, which provides demographic, lifestyle, purchasing and contact information data on current donors to help address them as individuals and create better models.
  • SimioOptimize, which goes beyond RFM segmentation to find the donors who are most likely to respond to a communication versus those who would be a waste of money.

“SimioCloud is the comprehensive solution to acquire, retain and upgrade donors,” said Doug Kaczmarek, chief data officer of Moore. “We’re excited to bring the best data, identity resolution and algorithms to help nonprofits capture donors’ information and their hearts.”  

To learn more about SimioAudience and receive a free consultation, visit simiocloud.com.

About SimioCloud

SimioCloud, is a platform that combines hundreds of billions of data points with the latest machine learning and artificial intelligence to improve fundraising results. A Moore company, SimioCloud provides solutions for donor upgrades, donor data and insights, audience optimization, and new donor acquisition through the next generation co-op. 

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Alzheimer’s Association selects CDR Fundraising Group as direct response digital agency

CDR will manage all aspects of the charity’s digital fundraising strategy

Bowie, MD. (Aug 10, 2020) CDR Fundraising Group, a Moore company, is proud to announce it has been named the digital fundraising agency for the Alzheimer’s Association. CDR will lead digital fundraising strategy to include email marketing, digital advertising, web development and mobile giving platform to advance the organization’s mission to end Alzheimer’s and all other dementia.

CDR, an award-winning provider of digital and direct mail services in the nonprofit industry, will implement an integrated program to engage and cultivate digital donors. Offering full-service strategic guidance, analytical tools, creative excellence and cost-effective implementation, CDR brings an integrated, growth- and value-focused approach to digital marketing for the Alzheimer’s Association. Together, the Alzheimer’s Association and CDR will focus on attracting new donors, elevating donor retention, broadening multichannel donor base and maintaining the high value of their donors.

“Every day the Alzheimer’s Association is leading the way to end Alzheimer’s and other dementias that affect nearly 50 million people globally,” said Steve Harrison, president of CDR Fundraising Group. “They do so with compassion and commitment that is unparalleled. Our team at CDR will mirror their commitment, ingenuity and drive by creating compelling campaigns that generate important funds to support its mission.”

“CDR’s experience, passion and creativity are critical in supporting and elevating our diverse digital fundraising efforts,” said Kim Postulart, vice president, direct marketing & immediate giving, Alzheimer’s Association. “We know that strong digital marketing will contribute to our success and bring us closer to our vision: a world without Alzheimer’s and all other dementia.”

“Digital fundraising is a sophisticated data-focused enterprise where it’s necessary to know more about your donors and honor why they give,” said Gretchen Littlefield, chief executive officer of Moore. “Alzheimer’s Association cares immensely about its donors; we’re proud to use data to deepen their relationship with these donors and attract more people to help end this dreaded disease.”

With over 15 years of digital experience, CDR’s data-driven fundraising strategies and creative skills provide integration across all technologies, seamlessly, transparently and cost-effectively.

Learn more about CDR digital marketing services at cdrfg.com/digital.

About Alzheimer’s Association

The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia™. For more information, visit www.alz.org or call the 24/7 Helpline at 800.272.3900.

About CDR Fundraising Group
CDR Fundraising Group, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Composed of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Heartland Direct creates desk shield to protect kids returning to classrooms across the US

Tulsa-based company uses existing equipment to manufacture affordable shields that could lessen the spread of COVID-19 in schools

TULSA, Ok. (Aug 10, 2020)Heartland Direct International, a Moore company, has developed an affordable desk shield to protect elementary school children returning to classrooms during the COVID-19 pandemic. The tri-fold cardboard frame has a clear plastic center and attaches easily to the desk with packing tape, providing an added barrier around children to lessen airborne spread of the virus. The Little Desk Shield is made from the same materials as face shields worn by doctors and nurses and can be manufactured on the company’s existing equipment.

“We normally create fundraising products for some of the world’s top nonprofits but, during the pandemic, we want to use our manufacturing expertise to help kids stay safe as they transition back to in-school learning. We partnered within Moore to figure out a way to repurpose existing machines to make Little Desk Shields as efficiently and affordably as possible. With production based entirely in the U.S., we are also supporting American workers,” says Aaron Siddiki, president of Heartland Direct International.

It is expected that students will be spending more time than usual at their desks. The Little Desk Shield provides a physical barrier between students and teachers for times of learning, lunch and play. The product is sold in bundles of 25 to easily equip one classroom for as little as $100 when 10 bundles or more are ordered. Heartland is selling directly to teachers, parents, schools and school systems.

“The people at Heartland are concerned parents too. When we saw what other countries were doing with barrier protection in classrooms, we knew we wanted to build on that idea but in an affordable way. On our website people can buy for one classroom or an entire school,” says Siddiki.

Little Desk Shields are designed for students in fifth grade and below and can be purchased online from littledeskshield.com.  Any company, school system or nonprofit that orders over 10,000 can be personalize with branding and custom artwork. The shields can be sprayed clean with a disinfectant mist at the end of each day and easily replaced when needed.

Many companies, including parent company Moore, are donating Little Desk Shields to support area schools. As part of Heartland’s own give-back efforts, the company is donating more than 1,000 to schools in neighborhoods where employees live and work.

About Heartland Direct

Heartland Direct International LLC is dedicated to providing advertising solutions to support all product and premium needs for nonprofits, companies and fundraising campaigns. The company’s mission is centered on helping better the human condition by providing quality products and a helping hand to organizations that are tackling some of the world’s greatest problems. Heartland’s products are designed to be the heart and direct touch point connecting consumers to an organziation’s mission, brand or campaign.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


ResourceOne Fundraising Group selected as direct response agency by Ducks Unlimited

Agency will lead strategy for organization’s multichannel engagement with members and supporters

TULSA, Ok. (Aug 5, 2020) ResourceOne Fundraising Group, aMoore company, is proud to announce it has been named the direct response agency of record for Ducks Unlimited, Inc. ResourceOne Fundraising will provide the strategy and integration of the organization’s multichannel direct marketing programs to advance their mission to conserve, restore and manage wetlands and associated habitats for North America’s waterfowl.

Founded in 1937, Ducks Unlimited is the world’s largest nonprofit dedicated to conserving North America’s disappearing waterfowl habitats. ResourceOne Fundraising will work alongside the Ducks Unlimited marketing team to implement digital and direct mail strategies driven by next-generation data analytics.

“This is an exciting collaboration for us with Ducks Unlimited, an organization that has been leading waterfowl and wetlands conservation efforts since the Dust Bowl by maintaining great relationships with loyal members,” said Bryan Lank, president of ResourceOne Fundraising Group. “We look forward to enhancing their multichannel data-driven approach to engage even more conservationists to support their mission.”

ResourceOne Fundraising will lead efforts to engage the expansive capabilities of Moore to cultivate relationships and attract new members to Ducks Unlimited. The approach will focus on maintaining strong ties to hunters while expanding reach to others who share common goals and benefit from the habitats being protected.

“We are so proud to be working with Ducks Unlimited to expand membership to all who want to conserve our nation’s wetlands,” said Gretchen Littlefield, chief executive officer of Moore. “We will harness our full resources, including creative, data analytics, production, media, digital and advertising, to reach and attract new audiences. Our efforts will come together to create a personalized, more focused experience for members new and old.”

With North America wetland losses increasing by 140% in recent years, supporters of Ducks Unlimited help conserve and protect this threatened waterfowl habitat. Ducks Unlimited members receive exclusive benefits including merchandise, magazines, exclusive web content, mobile apps and more.

“We look forward to working with ResourceOne Fundraising and Moore to engage supporters to help us fill the skies with waterfowl today, tomorrow and forever.” said Amy Batson, chief fundraising officer for Ducks Unlimited. “Working with Moore is the right choice for us. The team’s breadth of experience and level of expertise in serving large nonprofit and membership organizations gives us confidence our multichannel direct response efforts will only continue to improve as we grow.”

About Ducks Unlimited

Ducks Unlimited, Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 14.5 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, Ducks Unlimited works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information, visit http://www.ducks.org/.

About ResourceOne Fundraising Group

ResourceOne Fundraising Group, a Moore company, designs and implements direct marketing solutions. The company provides innovative multichannel marketing solutions proven to increase response and cultivate lasting relationships. ResourceOne Fundraising is dedicated to providing an outsourcing solution that exceeds client expectations by focusing on data-driven results.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Save the Children selects Direct Donor TV as direct-response media firm

DDTV will manage all aspects of the charity’s television media planning, purchasing and operations.

BOWIE, Md. (June 26, 2020) Direct Donor TV, a Moore company, is proud to announce it has been named the television media buying firm of record for Save the Children. DDTV will lead strategic media buying decisions to advance the charity’s mission to give children a healthy start in life, the opportunity to learn and protection from harm, every day and in times of crisis.

“We are honored to have been selected by Save the Children, a global organization that’s been serving children for 100 years,” said Janet Tonner, president of DDTV. “Our company places millions of commercials every year and understands how to power media to reach individuals who want to give to rewarding missions like Save the Children.”

“DDTV was an obvious choice for us,” said Gail Arcamore, senior director of acquisition and lead generation for Save the Children. “Seeing their successes with so many well-known nonprofits make us confident in their approach to response advertising.”

DDTV is the foremost media buying architect for leading brands in the nonprofit industry. Using a proprietary database that guides strategic media decisions, DDTV aligns client missions with target demographics. To optimize performance, DDTV works with clients to maximize results through operational efficiencies. Advanced cross-channel attribution analysis further quantifies purchasing performance.

“We look forward to working with everyone at Save the Children to bring our data-driven solutions to benefit their mission,” said Gretchen Littlefield, chief executive officer of Moore. “The team at DDTV measures performance data across many input factors including networks, channels, creative and online/offline engagement to help clients guide their decisions. This evaluation ensures clients are investing their media spend strategically, rather than guessing if placements are maximizing visibility and profitability.”

Learn more about DDTV at mooredmgroup.com.

About Save the Children
Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children — every day and in times of crisis — transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.

About Direct Donor TV

Direct Donor TV, a Moore company, is the leading media buying platform for nonprofits. Its proprietary database analysis results of more commercial placements than any other buyer dedicated to the nonprofit sector. The advanced attribution analysis provided by DDTV provides clients with the ability to use data to optimize investments across multiple response channels.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.


Moore opens Richmond Print Group investing $31 million in industry-leading technology

Company celebrates joining Virginia community by assembling 1,500 care packages donated to local USO

Richmond, VA. (March 4, 2020) — Moore, a leading provider of performance-driven marketing solutions, announces the opening of Richmond Print Group, a Moore company. Moore is investing $31 million to create the new state-of-the-art printing and envelope production facility at the former Colortree location in Richmond.

Company leaders joined Governor Ralph Northam and other state and local officials at the Henrico facility to commemorate the opening. Richmond Print Group will produce direct marketing materials, including envelopes, and will bring 239 new jobs to the area.

“With the $31 million investment, we are making a commitment to our industry, employees and customers that Richmond Print Group will be the most advanced data driven facility in the industry,” said Gretchen Littlefield, CEO of Moore. “We know our investment in technology and people will help our clients fund more of their life changing work.”

Moore provides services across all aspects of consumer engagement including strategy, production, digital, media, technology and fulfillment, to drive business results for nonprofit, association, commercial and government clients.

To celebrate the opening of Richmond Print Group, the company honored their veterans service organization clients by hosting a community service project. Moore employees assembled more than 1,500 care packages that were donated to USO of Hampton Roads and Central Virginia. The care packages, which included snacks and personal items, will be distributed to traveling service members at the USO center located in Richmond International Airport.

“As committed as we are to our clients, we are equally as committed to giving back to the vibrant communities where we live and work,” Littlefield added. “We’re proud to show our support for the brave men and women of the armed forces who transit this area by the thousands each month. We hope these items provide a touch of home and make their travel a little easier.”

As a result of the Moore investment in the most state-of-the-art technology employees that work at Richmond Print Group will be the next generation of printers and marketers. Anyone interested in the employment opportunities at the Richmond Print Group should email resumes to jobs@richmondprintgroup.com.


Gretchen Littlefield to Receive DMCNY Silver Apple Award

Moore DM Group CEO recognized for success in big data.

TULSA, Okla. (November 5, 2019) — Gretchen Littlefield, CEO of Moore DM Group, was named a 2019 Silver Apple Award honoree by the Direct Marketing Club of New York. The award honors distinguished direct marketing achievers who have made strides within areas of expertise and have generously contributed their time and talents to the industry for 25 years or more.

“I am honored to be recognized by the DMCNY with this prestigious award and to be included in such a great group of past and current recipients,” said Littlefield. “Those who have received this award are truly the best of the best in our industry. I am proud to know many previous recipients, some who have served as my mentors. I believe in the importance of the industry and the positive impact marketing can have in people’s lives.”

With a career spanning more than two decades, Littlefield is an accomplished marketing industry veteran with a proven track record of success in big data, digital media and marketing services expertise. She joined Moore DM Group in March 2019. Prior to joining MDM, Littlefield spent 13 years as president of Infogroup, directing the nonprofit, business-to-business and business-to-consumer integrated data and marketing services business units. Littlefield lead the creation of many Infogroup vertically-focused products, such as Apogee, the company’s nonprofit co-op. She is a recognized leader in the nonprofit arena having launched multi-million dollar fundraising programs and for helping lead nonprofit and marketing advocacy organizations.

Littlefield has served in numerous industry leadership roles and currently serves as vice chair of The Nonprofit Alliance, a group she and other leaders in the nonprofit sector founded in 2018. Littlefield is also the immediate past chair of Marketing Edge.

The 2019 DMCNY Silver Apple Awards Gala will be in held Thursday, November 7, 2019 at The Edison Ballroom in Manhattan. For more information and a complete list of honorees, visit the DMCNY website at dmcny.org.


CDR Fundraising Group Selected as Direct Response Fundraising Agency by Lutheran World Relief

Agency’s diverse service offerings and integrated approach led to selection.

BOWIE, Md. (August 9, 2019) – CDR Fundraising Group, a division of Moore DM Group, is proud to announce it has been named fundraising agency of record by Lutheran World Relief, a top international relief and development organization at the forefront of effective, transformational global development. CDR will support Lutheran World Relief’s mission to end poverty, injustice and human suffering by helping to expand its multichannel fundraising to reach more donors and increase revenue to support its mission. The talent and resources available through CDR and Moore will facilitate fundraising growth resulting in increased mission impact for Lutheran World Relief.

Since 1945, Lutheran World Relief has worked throughout Africa, Latin America, Asia and the Middle East investing in communities through agricultural support, response to natural disasters and humanitarian crises, and helping communities combat the impacts of climate change. Through these efforts, Lutheran World Relief fights poverty by promoting self-sufficiency and ensuring quality of life for future generations.

“Lutheran World Relief works optimistically and effectively to create a world where every child, family and community fulfills their potential. Their innovative programs meet immediate needs, and more importantly, build resilience for the future. CDR is excited and thankful for the opportunity to support and participate in this transformational work,” said Lisa Scott Benson, chief executive officer of CDR.

Lutheran World Relief Senior Manager of Philanthropic Initiatives Vila-Sheree Watson added, “I’m confident that this new partnership between Lutheran World Relief-IMA and CDR Fundraising Group will help us exceed our fundraising goals and enable us to help more people globally through our programs and projects. I am thrilled.”

CDR’s breadth and depth of services make the agency a natural fit for Lutheran World Relief’s mission and growth objectives. Offering full-service strategic guidance, analytical tools, creative excellence and cost-effective implementation, CDR brings an integrated, growth- and value-focused approach to fundraising for Lutheran World Relief. CDR will initially focus on LWR-IMA’s direct mail and digital channels to deliver a seamless and affirming experience to donors and prospects.


Barton Cotton named Agency of Record for March of Dimes Direct Mail Program

Barton Cotton to provide a full suite of integrated fundraising solutions to help March of Dimes fight for the health of mothers and babies.

BALTIMORE — (August 5, 2019) Barton Cotton, a division of Moore DM Group, is proud to announce that it has been named March of Dimes’ direct mail agency of record. Barton Cotton will lead a national effort to advance March of Dimes integrated fundraising to further the organization’s brand transformation and fight for the health of mothers and babies.

“Barton Cotton is honored to work with March of Dimes, an organization that has been fighting for the health and wellbeing of moms and babies for nearly a century,” said Kathy Calta, president of Barton Cotton. “With our proven ability to drive exponential growth, we are excited to leverage the tools and talents from across the Moore enterprise to accelerate fundraising and brandraising for March of Dimes.”

March of Dimes has helped millions of babies survive and thrive by improving the health of mothers through medical research, education of pregnant women, community programs, government advocacy and support of pregnant women and mothers. As part of the ongoing efforts to further its mission, March of Dimes conducted an extensive request for proposal process to select an experienced agency of record to lead its direct marketing fundraising program.

“We selected Barton Cotton as our partner because of their excellence at combining strategy, data, technology and creativity to drive multichannel results,” said Joanne Bowers, chief audience officer of March of Dimes. “Their data-driven approach to mapping our donors’ journeys with compelling, action-driven creative will meet our needs for today and in the future.”


Moore DM Group Hires Seasoned Fundraising Executive as Chief Client Development Officer

New position establishes innovative growth for nonprofit clients as a priority.

Jeff Nickel (2)

TULSA, Okla. (June 24, 2019) — Moore DM Group, a leading provider of performance-driven marketing solutions, announces the hiring of industry veteran, Jeff Nickel, in the newly created position of chief client development officer. Nickel most recently served as executive vice president of TrueSense Marketing where his direction helped raise hundreds of millions in donations for some of the country’s most well-known charities.

In his new position, Nickel will play a key role in new client development across the Moore DM Group business units, accessing key company leadership to create unique donor marketing solutions for clients seeking breadth and depth in integrated capabilities.

“As a company committed to creating valuable outcomes for our clients, this newly created position establishes innovative growth as a priority,” said Gretchen Littlefield, CEO of Moore DM Group. “Jeff is a well-respected thought leader, responsible for growing the country’s largest nonprofits. He will be pivotal in driving the growth of our clients.”

Nickel is an industry leader who has served nonprofit donor marketing needs for more than 30 years. He is recognized for both his thought leadership and involvement with industry trade organizations including The Nonprofit Alliance and ANA (Association of National Advertisers) Nonprofit Federation.

“Serving nonprofits has been my life-calling since graduating college,” said Nickel. “By joining Moore DM Group, I will be able to provide nonprofits with seamless, integrated solutions to more effectively meet their needs through better data-driven solutions.”

Led by some of the most innovative and effective leaders in the industry, the companies of Moore DM Group work collaboratively to deliver integrated services and solutions ensuring the most impact for nonprofit clients. “I look forward to working with the existing team to serve the needs of the enterprise and fuel progression for each of the business units and the growth of our nonprofit community,” Nickel added.


Aegis Premier Technologies Delivers Unified Digital and Database Solutions to Christian Appalachian Project

Nonprofit will use the power of advanced donor segmentation, targeting and insights-driven strategy to grow its fundraising program.

WESTMINSTER, Colo. (June 17, 2019)Aegis Premier Technologies, a leading provider of nonprofit fundraising and donor management tools, announces Christian Appalachian Project has chosen Aegis CRM for its donor management platform.

APT will provide fully aligned technology solutions and strategic services to create and implement donor-centric, multi-channel marketing programs focused on donor acquisition for CAP.

“We are honored and excited to be the select partner of CAP,” said Lori Read, CEO of Aegis Premier Technologies. “Building successful partnerships with our clients is our primary goal and working with CAP is a great example of creating that perfect match. The industry-leading features and functionalities that Aegis provides addresses their current needs.”

CAP, based in Paintsville, Ky., is an interdenominational, nonprofit organization whose mission is building hope, transforming lives and sharing Christ’s love through service in Appalachia.

“As an organization, we continue to strive to embrace new technology and innovations in fulfilling our mission to help people in need,” said Phyllis Caudill, vice president of philanthropy at CAP. “Our new partnership with Aegis will help us continue to provide a high-level of security for our donor information and support our fundraising initiatives that seek to have the greatest impact.”

Founded in 2004, Aegis Premier Technologies allows nonprofits to reach more donors and improve those relationships with its signature product — Aegis CRM. As a member of Moore DM Group, a leading provider of performance-driven marketing solutions, APT offers integrated fundraising solutions to help power its clients’ missions. CAP chose Aegis based on superior donor and campaign insights, real-time results and reporting, and real-time data mobilization and identity resolution capabilities.

“We are aggressively investing in building solutions that will help nonprofits grow their donor base to a level that doesn’t exist today. CAP will be an integral part of our future development investment because they are a transformative and fearless organization,” Read added.


CDR Fundraising Group Names Steve Harrison as President

HARRISON

BOWIE, Md. (June 4, 2019) — CDR Fundraising Group, a leading, full-service direct response fundraising agency, announces the hiring of Steve Harrison as president. He will join Lisa Scott Benson, CEO of CDR, in Los Angeles, where the agency is building its West Coast presence, while its headquarters will remain in Bowie, Md.

Harrison is an industry veteran and proven leader serving on many industry boards including the ANA (Association of National Advertisers) Nonprofit Federation. Previously, he served as chief client officer at One & All and is well known for his strong strategic and analytical direct marketing skills. He has guided fundraising efforts for some of the largest and most successful nonprofits in the United States.

“Steve’s commitment to the nonprofit sector and the clients he serves is unsurpassed. His focus on relationships and results, combined with his uncanny ability to understand and capitalize on emerging trends, will ensure our clients continue to grow and succeed in this dynamic fundraising environment,” said Scott Benson. “I’m thrilled he’s chosen to join CDR.”

Founded in 1982, CDR is committed to building a team of industry leaders to guide the company as it experiences exponential growth. As a member of Moore DM Group, a leading provider of performance driven marketing solutions, CDR provides a full suite of fundraising services to its nonprofit clients. Harrison is the latest addition to the growing CDR team, which continues to hire and develop the industry’s top talent.

“I’m excited to join CDR as we assemble the best fundraising talent in the industry to serve organizations doing vital work for our world. When this talent is combined with the suite of data, production and media solutions that Moore DM Group offers, we’re unmatched. I’m proud to be part of this amazing group of professionals who continue to serve and innovate for the nonprofit sector,” Harrison said.

“Steve is well known for his leadership in the nonprofit sector and guiding the fundraising efforts for many of the country’s top charities. His strong analytic and marketing skills make him an invaluable addition to CDR,” said Gretchen Littlefield, CEO of Moore DM Group. “Steve’s hiring bolsters the CDR leadership team’s deep fundraising pedigree and will fuel the company’s continued growth.”


Moore DM Group Names Gretchen Littlefield as Chief Executive Officer

Gretchen Littlefield_1082_5x7


TULSA, Okla. (March 18, 2019), — 
Moore DM Group, the global leader in marketing solutions for nonprofit organizations, announces that Gretchen Littlefield has been named chief executive officer. Littlefield will begin her new role with the organization later this month.

Company founder and owner Jim Moore will focus on acquisitions and the strategic growth of the enterprise. Geoff Peters will assume the role as chairman of the Moore DM Group executive board, focusing on product innovations and advancement of neuroscience to benefit clients and the missions they serve.

With more than two decades’ experience, Littlefield is an accomplished marketing industry veteran with a proven track record of success in big data, digital media and marketing services expertise.
“The addition of Gretchen will bolster our already strong leadership team as we continue on our path of strategic growth and transformation,” said Moore. “Gretchen’s knowledge of the ever-transforming marketing landscape will play a pivotal role in furthering the Moore DM Group commitment to being thought leaders and innovators in the nonprofit industry.”

In her previous role as president of Infogroup Media Solutions, Littlefield directed the nonprofit, business-to-business and business-to-consumer integrated data and marketing services business units. Under her direction, the media strategy group experienced rapid growth with innovative products that were vertically focused, serving major industry sectors including retail, nonprofit, publishing, consumer, business and technology.

“I am excited about the amazing growth taking place at Moore DM Group. The company is well-positioned to be the leader in marketing automation, and I’m thrilled to be a part of it,” said Littlefield.

Littlefield is well-known in the nonprofit arena, launching multi-million dollar fundraising programs, building services and helping lead nonprofit and marketing advocacy organizations. Littlefield is currently the vice chair of The Nonprofit Alliance.


Kathy Calta Appointed to Moore DM Group Executive Advisory Board

Kathy_Calta_Headshot

TULSA, Okla. (March 11, 2019), — Moore DM Group is pleased to announce Kathy Calta has been appointed to the organization’s executive advisory board. Members of the executive advisory board lend expertise and advise on global strategy, acquisitions, organization and operations to further growth.

Moore DM Group Chairman Jim Moore made the announcement at the company’s annual leadership summit held in Kansas City, Missouri last week. “Kathy is a great leader and her passion for our clients will help us grow the organization in a thoughtful, customer-centric manner,” Moore said. “With Kathy at the helm of Barton Cotton, she has leveraged the deep resources of the MDM enterprise to provide a fully-integrated multi-channel solution for our clients. I am excited to have her expertise now benefit the entire organization.”

Calta joined Barton Cotton in 2012 bringing with her a deep expertise in integrated marketing and a desire to serve charitable organizations. Prior to joining Barton Cotton, Calta was chief marketing officer at Vertis Communications, Inc. She has served in senior leadership roles, including corporate officer, throughout her career in organizations that deliver integrated direct and interactive agency services, customer data management, database construction, analytics, technology, production services and related services, among other functions.

“This is an exciting time for Moore DM Group and our clients along with the missions they serve. I look forward to working with all of my colleagues to continue to put customers first and push to deliver innovation and integration in multi-channel fundraising,” Calta said. Calta will continue her role as president of Barton Cotton, a member of Moore DM Group.


Nonprofit Industry Veteran To Engage With Moore DM Group

Kyla Shawyer photo

TULSA, Okla. (Feb. 15, 2019)  Moore DM Group is pleased to announce Kyla Shawyer will engage with the company in a variety of capacities including: the future of fundraising innovation and leadership, international expansion, deepening U.S. market engagement, and leveraging strategic investments for broader sector learning and development.

Moore DM Group President Geoff Peters made the announcement earlier this week. “Kyla is a great leader and a brilliant strategist who is well known for her international work with Operation Smile and later for The Resource Alliance,” Peters said. “I’m very pleased she has agreed to work with us and look forward to her contributions to our continued growth.”

Shawyer, a nonprofit industry veteran and former CEO of The Resource Alliance and International Fundraising Congress (IFC) has more than 20 years of experience in fundraising, marketing and resource mobilization for international nonprofit and commercial sectors.

Prior to her time leading The Resource Alliance, Shawyer served in key leadership positions at Operation Smile International, including chief operating officer and senior vice president of international fundraising and marketing, where she was responsible for international operations and global resource expansion, creating the organization’s first globally-integrated fundraising, marketing and communications strategy.

“Geoff and the MDM team are committed to investing in innovations that deepen engagement and connection, building truly collaborative frameworks,” Shawyer said. “I am excited about the opportunity to share experiences on global innovation in the social impact sector. There seems to be a universal thirst for better, faster change. More and more people are keen to find a sense of purpose, an outlet for their values. That’s great news for good causes if they can truly align their organizational values with those of people who want to turn their personal values into action,” Shawyer added.

In addition to her fundraising experience, Shawyer is an active member of the nonprofit community serving on a variety of industry boards. She is passionate about encouraging nonprofits across the world to see themselves not just as a sector, but as part of a vibrant ecosystem of social good that comprises many other ideas, solutions and players.


Moore DM Group launches Navistar Direct Marketing

September 1, 2017, Washington D.C., — Moore DM Group announces the formation of Navistar Direct Marketing located in Fredrick, MD. Navistar Direct Marketing is a digital and conventional printing company with full-service direct mail production servicing nonprofit, commercial and political clients. The company will be a member of The Moore DM Group, a global leader in marketing solutions.

Navistar Direct Marketing provides turnkey production services to include creative solutions, digital and conventional printing, full-service direct mail, and fulfillment. The state-of-the-art facility will employ more than 200 people.

Navistar Direct Marketing named Art Simpson the president. Art served with EU Services for more than 30 years. A team of industry experts have joined Simpson at Navistar Direct Marketing to service its customers. Under Simpson’s direction, Navistar Direct Marketing will have the highest commitment to delivering the most cutting-edge marketing campaigns to provide clients measurable business results.

“I am very excited about Navistar Direct Marketing as a member of Moore DM Group because of the talented direct marketing professionals who will be leading this company,” said Navistar Direct Marketing CEO and Moore DM Group Chairman, Jim Moore. “Their dedication to the mission of their customers, joined with the cutting-edge technology available at the production facility, will be a winning combination.”

Download the Press Release


Moore Direct Acquires Redfield & Co.

By Mark Hrywna – May 24, 2016 (thenonprofittimes.com)
Moore Direct Marketing (MDM) Group has acquired Redfield & Co., a provider of custom printed products. Terms of the deal, announced last week, were not disclosed.

Redfield, which was founded in Omaha, Neb., in 1883, provides promotional mail, automated forms, commercial printing, and pressure-sensitive labels. The firm has about 150 nonprofit clients and has increased its emphasis on nonprofits during the past 15 to 20 years, according to owner Tom Beachler. “They [Moore] can help us in some areas that we either don’t have or are kind of weak in,” he said. For instance, Redfield did not have a letter shop for personalization and mailing services and while they did have some creative, that wasn’t the firm’s strength.

Moore DM Group offers direct response fundraising expertise, including strategic consulting, production management, database services, analytical tools, direct response marketing, public relations, and product time fulfillment.

Redfield currently has about 35 employees, according to owner Beachler. The two companies had been talking for a couple of years and the deal came together in recent weeks, he said, describing the match as a nice fit from “a personality standpoint.”

Beachler and Tom Kearney partnered to acquire the firm in 1986, bringing in Dale Stephens as a partner in 1990. All three will remain with Moore DM Group. Beachler has accepted the position of president while Kearney will become senior vice president and Stephens will be vice president of operations.

All Redfield employees will be offered a position in Moore DM Group, according to Beachler, with some consolidation that will occur at the company’s Topeka, Kansas facility. Moore DM Group recently purchased Topeka, Kansas-based Southwest Publishing and Mailing, as well as Southwest Caging.

“Plans are already under way to enhance and expand Redfield & Co.’s capabilities and product lines as well as the direct mail market today,” according to a press release.

Tulsa, Okla.-based Moore DM Group owns a number of fundraising firms. The company purchased Bowie, Md.-based CDR Fundraising Group in 2011 and acquired the assets of Barton Cotton for $6.8 million after it emerged from bankruptcy in 2009. It also owns Bernard Data Solutions in Broomfield, Colo., and ResourceOne in Tulsa, Okla.


Moore DM Group Acquires Southwest Holding Corporation

TULSA, Oklahoma (October 28, 2015) – Moore DM Group announces that it has acquired Southwest Holding Corporation and its two subsidiaries, Southwest Publishing and Mailing and Southwest Caging. By joining the Moore DM Group family of companies, Southwest Holding Corporation’s nonprofit clients will have immediate access to a full range of direct marketing services to meet the ever-changing demands to deliver on their mission.

Moore DM Group provides comprehensive direct response fundraising expertise to the nonprofit market through a wide range of service and product offerings – including strategic consulting, production management, database services, analytical tools, direct response marketing, public relations, and product fulfillment. “Southwest Publishing and Mailing, along with Southwest Caging, have built a reputation of delivering high-quality direct mail services at competitive prices.” said Jim Moore, Founder of Moore DM Group. “Many thanks to David Ohse and his entire team for creating a highly-respected organization. I am proud to have both of these companies join our mission to provide quality direct marketing services to our nonprofit clients.”

Shane Hillmer, who has a 26-year career with Southwest Publishing and Mailing, will return to his former role as President of the publishing group. Joining him will be Vice President Angie McAtee. Tom Bender will continue as President of Southwest Caging.

Since 1971, Southwest Publishing and Mailing has provided one-stop direct mail printing, data, personalization and mailing services to nonprofit clients. Founded in 1988, Southwest Caging provides high quality caging services to non-profit organizations and their professional fundraisers across the U.S. Plans are already underway to expand Southwest Publishing and Mailing’s capabilities and product lines to meet the new and ever-changing needs of the non-profit sector.