Retaining the COVID-19 donor

As people have expressed their generosity during the COVID-19 pandemic, hopefully you have the happy problem of a large number of new donors. However, as you know, disaster or reactive donors can tend to retain poorly. How do you make sure this bump leads to long-standing gains for your mission?

This free white paper covers the steps to take to learn your donors’ underlying motivations (which are often different from your normal donor), understand their emotional reason for giving, and create campaigns that satisfy and delight this cohort of donors.

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