Direct Response Television (DRTV) was formerly the province of a limited number of nonprofits. With advances in technology and the birth of myriad cable channels, the costly barriers to enter into this channel have dropped. Moore has successfully integrated DRTV into many of our clients’ monthly sustainer giving programs.
DRTV is perhaps one of the broadest of the various direct response channels, but a successful DRTV program tends to have a positive impact on other fundraising outlets, such as direct mail, digital, telephone, special events, and PR. In essence, DRTV acts as an unfiltered public relations vehicle that lifts an organization’s brand and enhances its reputation with the general public.
We believe a person/company’s actions are always determined by what they value. So rather than create some pie-in-the-sky mission statement that might get hung up in the conference room, we’d rather tell you what we value.
We all know the Golden Rule, and not the one about whoever has the gold makes the rules. The good one, about treating others the way you want to be treated. Well, we believe people are important, and because of that, we want to make sure the people we work with always receive:
• Our time and energy.
• Our best effort.
• Our respect.
In order to accomplish that, we know we can’t work with everyone or we’ll end up a mile wide and an inch deep. So in order to make sure we are staying true to our values, we limit the amount of clients we take on. It’s not because we don’t want to work with more people – we do!
There are so many great ideas, people and projects out there that we would love to be a part of. But we have to stick to our values;otherwise we wouldn’t just be short changing our current clients, we’d be shortchanging you too.