White Papers

Death to Buckets

We bemoan our leaky retention buckets. Perhaps the problem is we insist on putting donors in buckets. Whether RFM, active versus lapsed, or chronic non-responders, we insist on bucketing people using only transactional information.

There’s a better way and it starts at the bottom. By treating every individual as their own individual, you can optimize your donor and acquisition programs and you can create a better experience for your donors. This free white paper talks about why and how to make this change.

(Downloading this white paper will opt you into Moore updates, including our newsletter and other informational resources. Please feel free to unsubscribe at any time)

The Swift Completion of their Appointed Rounds: A USPS Update

The postal service is in the news a lot recently with discussions of overtime, machines, ballot mail, delays, and more. We ask what the data show.

This free white paper covers that data, looking at delays (or lack thereof) for marketing mail and first-class mail and discussing what’s hype and what’s real. It also discusses what is necessary for long-term USPS solvency.

Retaining the COVID-19 donor

As people have expressed their generosity during the COVID-19 pandemic, hopefully you have the happy problem of a large number of new donors. However, as you know, disaster or reactive donors can tend to retain poorly. How do you make sure this bump leads to long-standing gains for your mission?

This free white paper covers the steps to take to learn your donors’ underlying motivations (which are often different from your normal donor), understand their emotional reason for giving, and create campaigns that satisfy and delight this cohort of donors.

So you think you want to do DRTV

You know that monthly donors are on the rise and that your individual future may rely on getting more of these loyal, consistent donors (possibly from our sustainer revolution white paper). But digital conversion is slow and canvassing is troubled in a social-distanced society.

You may want to consider DRTV. The bad news is it takes time, patience, and investment to make it work; it’s not for everyone. But the good news is it can be the rising tide that lifts all your boats.

This free white paper is a frank assessment of what it takes to succeed in DRTV and what types of organizations can make it work (hint: it’s not just puppies and kids).

The sustainer revolution: why to get, how to get, and how to keep your monthly donors

Donor behavior is changing. More donors are becoming monthly donors than ever before. This brings additional revenues, increased retention, and increased cost-to-acquire. Thus, there are some important strategic decisions to be made in the acquisition of sustainers and in their care and feeding.

This free white paper covers why you want to get monthly donors, how to get them, and how to keep them.

CARES Act and the next act

What is in the new CARES Act? And what still needs to be covered by upcoming COVID-19 legislation?

This free white paper covers what new funding is available for nonprofits in the new bill and what our priorities are going forward.

Coronavirus and Economic Challenges: What History Tells Us and Steps Forward

You’re having the discussions at townhalls, in board rooms, and in virtual meeting rooms. What do we do with our events, canvassing, and major gifts, all of which involve face-to-face contact? Will our direct response fundraising suffer? Will we make it through?

History can be a guide for us. This free white paper covers what has happened to giving during economic and social shocks of the past and charted a way forward that will help your fundraising efforts.

(Downloading these white papers will opt you into Moore updates, including our newsletter and other informational resources. Please feel free to unsubscribe at any time)